AT BRANDFOR, IT’S ALL ABOUT
KNOWLEDGE & PASSION.

AT BRANDFOR, WE DO
BRANDING FOR VALUE.

PASSION, KNOWLEDGE & TALENT
DEFINE OUR WORK.

BrandFor is a branding and marketing consultancy with a single goal: to empower businesses and generate value by unleashing a brand’s true potential.

MANIFESTO

It all starts with curiosity.
A thirst for understanding. A keen observation of reality.
A rigorous and committed deconstruction of facts.
An instinct for insights. A passion for truth.

Curiosity leads to knowledge, and with it the future comes into focus.
A clear path forward. A roadmap for value creation.

Knowledge fuels strategic excellence.
Knowledge nurtures passion.
Passion drives people into action and moves the world.
And it’s the combination of knowledge and passion what creates exceptional brands.

Brands that empower businesses by building lasting value.
Brands that people can truly believe in and feel inspired by.
Brands that capture the spirit of our times, driving change and transforming the world.
At BrandFor, it’s all about knowledge and passion.
At BrandFor, we do branding for value.

Ismael Merlo

Previous Experience:
Consultancy Director at Interbrand Spain; Strategy Director at Interbrand Spain; Marketing Manager at Cadbury UK. Other: Nestlé, Engloba, AM Advisors Investment.

Patricia Arias

Previous Experience:
Brand Strategy and Valuation Director at Interbrand Spain; Strategic Planning at Young & Rubicam Madrid; European Brand Planner at Young & Rubicam Group EMEA, London; Other: Carat, Vorwerk.

Fabiana Rizzi

Previous Experience:
Brand Strategy Director at Interbrand Spain, Strategic Planning Director at Young & Rubicam Spain; Research Director and Senior Brand Planner at McCann-Erickson Colombia. Other: Barbara & Co. Feedback.

 

BrandFor’s founding partners have developed and executed some of the most important brand strategies of the past 10 years in Spain and internationally.

Industries:
Financial Services, Insurance, Travel & Hospitality, Technology & Telecoms, Utilities, Retail & Distribution, Spirits, FMCG, Food & Beverage, Fashion, Digital Business, CSR, Education, Pharmaceutical.

OUR CAPABILITIES COVER THE ENTIRE
VALUE CHAIN IN BRANDING.

At BrandFor we believe every brand has the potential of becoming a key source of value for the business. To unlock all its potential, a brand must be built in a solid, inspiring and coherent way through a process of understanding, definition, creation, activation and performance evaluation.

STRATEGIC DIAGNOSIS: BUSINESS AND BRAND
BRAND HEALTH AND BRAND EQUITY ANALYSIS
VISUAL, VERBAL AND STRATEGIC BRAND AUDIT
MARKETING AUDIT: PRODUCTS/SERVICES, COMMUNICATIONS, DIGITAL ENVIRONMENTS
BRAND IMPACT MODEL

STRATEGIC BRAND PLATFORM & BRAND IDEA DEVELOPMENT
BRAND ARCHITECTURE & PORTFOLIO MANAGEMENT
TARGET DEFINITION & SEGMENTATION MODEL
NOMENCLATURE SYSTEM
BRAND INNOVATION MODEL

VISUAL IDENTITY
VERBAL IDENTITY: NAMING, TONE OF VOICE, MESSAGES MATRIX,
STORYTELLING, BRAND MANIFESTO, CORPORATE CLAIM
BRAND GUIDELINES & BRAND BOOKS
SONIC BRANDING

MARKETING AND IMPLEMENTATION
CUSTOMER JOURNEY
ADVERTISING AND COMMUNICATION PLANNING
COBRANDING AND SPONSORSHIP STRATEGY
BRANDED CONTENT AND DIGITAL STRATEGY
CORPORATE COMMUNICATIONS AND BRAND ENGAGEMENT PLAN
SONIC EXPERIENCE
BRAND ACTIVATION MODEL

BRAND PERFORMANCE EVALUATION
BRAND MANAGEMENT AND BRAND GUARDIANSHIP
ONGOING MARKETING ADVISORY
BRAND KPIS MODEL

Antonio Maura 13, 1° Madrid 28014
+34 91 0882 533
info@brandfor.com – View on Google Maps