OUR CAPABILITIES COVER THE ENTIRE VALUE CHAIN IN BRANDING.

At BrandFor we believe every brand has the potential of becoming a key source of value for the business. To unlock all its potential, a brand must be built in a solid, inspiring and coherent way through a process of understanding, definition, creation, activation and performance evaluation.

BRANDING FOR
INSIGHTS

Strategic Diagnosis: Business and Brand
Brand Health and Brand Equity Analysis
Visual, Verbal and Strategic Brand Audit
Marketing Audit: products/services, communications, digital environments
Brand Impact Model

BRANDING FOR
STRATEGY

Strategic Brand Platform & Brand Idea development
Brand Architecture & Portfolio Management
Target Definition & Segmentation Model
Nomenclature System
Brand Innovation Model

Visual Identity
Verbal Identity: naming, tone of voice, messages matrix,
storytelling, brand manifesto, corporate claim
Brand guidelines & Brand books
Sonic Branding

BRANDING FOR
CREATIVITY

Marketing and implementation
Customer Journey
Advertising and communication planning
Cobranding and Sponsorship strategy
Branded Content and Digital Strategy
Corporate Communications and Brand Engagement Plan
Sonic Experience
Brand Activation Model

BRANDING FOR
EXPERIENCE

BRANDING FOR
PERFORMANCE

Brand performance evaluation
Brand Management and Brand Guardianship
Ongoing marketing advisory
Brand KPIs Model

BRANDING FOR INSIGHTS

Strategic Diagnosis: Business and Brand
Brand Health and Brand Equity Analysis
Visual, Verbal and Strategic Brand Audit
Marketing Audit: products/services, communications, digital environments
Brand Impact Model

BRANDING FOR STRATEGY

Strategic Brand Platform & Brand Idea development
Brand Architecture & Portfolio Management
Target Definition & Segmentation Model
Nomenclature System
Brand Innovation Model

BRANDING FOR CREATIVITY

Visual Identity
Verbal Identity: naming, tone of voice, messages matrix, storytelling, brand manifesto, corporate claim
Brand guidelines & Brand books
Sonic Branding

BRANDING FOR EXPERIENCE

Customer Journey
Advertising and communication planning
Cobranding and Sponsorship strategy
Branded Content and Digital Strategy
Corporate Communications and Brand Engagement Plan
Brand Activation Model
Sonic Experience

BRANDING FOR PERFORMANCE

Brand performance evaluation
Brand Management and Brand Guardianship
Ongoing marketing advisory