Design festival 2017

Hailing from Disney Hall, the Grammy-nominated LA Master Chorale has been described as “the nation’s most pioneering major chorus.” An independent and innovative professional vocal ensemble, the Master Chorale sings choral music from the earliest writings to the most recent contemporary compositions at their own concerts and for many vocal portions of the LA Philharmonic’s performances. In taking on the rebrand and marketing of the Master Chorale, we looked to rethink the visual codes of classical music and choral singing. By portraying choral music in a contemporary way, we demonstrate how in our increasingly digital world, a thoroughly analog, even primitive art form such as choral singing is more compelling and relevant than ever.